We have good news! An awesomely stylish client we just got and many a more in the pipeline. Drizzlin acquires social media marketing account of Jean-Claude Biguine Paris Salon and Spa. Hell yeah! Imagine us singing this: “We gonna fashion, we gonna style!”
Jean-Claude Biguine has strategic partnership with the Aditya Birla Group and they plan to open 70 salons in the country. They just launched their Kemps Corner salon, which officially gets running on the 1st of June. They have amazing services, we’re going to experience them. Part of the package.
We took a more social approach to the launch since Biguine’s strategy has revolved more around PR. We outreached to twitter users and bloggers, and invited a few relevant and influential ones to the event. They came, they saw, and they tweeted! They liked the fact that we took this approach towards inviting twitter users. Hey, our work’s to make ‘em happy!

Designer Hemant with models showcasing his collection. CEO JCB India, Dharmendra Manwani on the mic.
@MissMalini, @GirishMAllya, @Labellagorda, @Estinna, and @ShaaqT came over and enjoyed it! There were cocktails and a fashion show. LacoanetHemant showcased their latest designs and the crowd went Beserk (In a good way
)!
There were interviews taken, videos shot, and small ramp walks done by the glitterati present at the event. Overall a great hit, and we look forward to launching the Colaba and Juhu salons in the coming months.
You can Like Biguine @ Facebook and follow on Twitter.




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