We often tell our clients to ‘Think Big’ and ‘Think out of the Box’.
Which is why we were thrilled to execute this campaign. It followed that line of thought… quite literally!
The event was a part of 1000 Head’s ( a word of mouth agency in the UK) global Nokia unboxing campaign. The unboxing events simultaneously took place in Sydney, Singapore and London as well.
A larger-than-life sized box was placed in the centre of a buzzing mall, catching the eye of every unsuspecting passer-by.
Generating ample curiosity, the box lay waiting for a blogger duo to unravel the mystery.
Dhruv Bhutani and Clinton Jeff, both eminent tech bloggers were invited for the unboxing. They got to live the fantasy of many i.e. opening a gigantic present with onlookers craning their neck to watch the action!
The unboxing was followed by candid conversations with the intrigued crowd.
The blogger duo shared their initial take on the Nokia C6 and spoke about the unboxing experience.
It was an action packed day and the photographer signs off by sharing a few behind-the-scene pictures!
Drizzlin Crew
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