On a usual day at office: I have about 20 tabs open on my laptop, one of the tabs is Kickass Torrents (Shhh…No! I don’t download Modern Family at work)… Now, amidst the tabs and Robin blaming my love for American TV shows & me for the slow internet speed, I glance at something that says, “Quote of the day – Social media is like teen sex, everyone wants to do it. No one actually knows how.” And my natural reaction is obviously “Haha…Interesting!!”
Seriously, this phenomenon has intrigued millions. Everyone is out there, doing it, discussing it, exploring it. Wait!! Just to be clear, I’m talking about Social Media…not sure what you are thinking about…
So, let’s take a look at five reasons why Social Media has got so many supporters (Especially from small businesses/startups) –
1) It’s relatively affordable – How much did you shell out to start your own profile/fan page on Facebook or create your twitter handle? I don’t know about you, but I did it for free…

2) Global - You get the point, there is not limits to the reach that social platforms have…

3) Real Time Marketing – If you are one of those people who has no patience, then this is the ideal place. You can talk to your consumers and became a part of their personal circle whenever you want
4) Building Human Networks – Like humans small businesses thrive on social connect. With the internet, interaction is no longer limited to the physical presence. It is now possible to set up a huge human database with the click of a button

5) Effective – (Impactful & Measurable) You can actually measure your impact by seeing the physical number of fans on your page, who are interacting, conversing & engaging with you.

These are the five reasons we think Social Media works for small businesses; how about you give us ONE good reason and if we like it…we give you a Landmark voucher…!!
– Heli
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