For those who know Hugh Laurie, you’ll love this one; for those who don’t – watch it anyway, see if you can make sense of it.
Fact is, this insanely funny man happens to be L’Oreal’s new male ambassador.
You know, when I first started watching ads on YouTube, I really enjoyed it. Only later did I figure why – It’s because I choose to watch them.
Television ads on the other hand are so imposing and formulised. They have the same damn thing to say over and over again and honestly, they don’t even care to variate the format in which they’d say it. It’s always about this pseudo aspirational world that we all supposedly care about and want to live in, with overpowering technology and superhuman qualities these products have to make our lives better.
Coming from an ad film maker, I think it’s kind of important to quote him when he says, “No one takes commercials seriously, neither the consumers nor the producers… It’s a concept companies have bought into and don’t want to go beyond. Almost lame to an extent where they’d make ads because they have a yearly media buy budget and they can afford it.”
What they don’t realise or maybe do realise and not do anything about is the fact that the damn space is cluttered and consumers are overloaded with information that barely makes sense. Brands in India or the ad film makers’ communication has hit a plateau and probably don’t see the need/urgency to go beyond.
Which is where, ad films like these have managed to tap into a space which is SO unique. It has the shock-value…before I give it away entirely, you MUST watch it to know what I am talking about…
Does this happen to you to? Fall in love with ads that are probably not even acknowledged as ads by the larger audience?
As a ‘content stylist’ for a digital communication agency, I am happy to finally be able to say – THIS is the kind of content that stands out – Its stylish, has a very high entertainment value clubbed with very smart product placement.
The beauty of this ad lies in the fact that its real – Even if this were a set up, having watched Hugh Laurie, I believe it’s not staged. There is no cinematic dramatisation of the product. Hell, there is barely a mention of the product or what it does.
I think I’ve said enough, now just tell me you love it as much as I do…
Tags: advertisement, ambassador, commercials, Dr.House, Hugh Laurie, Hugh Laurie L'Oreal Paris Men Expert, L'Oreal Paris, TV, unconventional advertising, video content, viral videos, youtube
Drizzlin Crew
socialnick
Completely agree! Wish more ad agencies,PR agencies & even digital agencies understood this!!
Saurabh, I think they understand it but don’t want to take any action. It’s so much easier to continue doing what you’re doing and become a part of the system. Nobody likes change and may be agencies understand this, propose it but Brands don’t..and hence it rarely materializes..