Archive by Author

Facebook’s got a NEW look!

24 Jun

If your workplace has banned you from using Facebook in office, you might just like what Diesel Jeans has to offer.

Be Stupid at Work – their latest digital campaign is an application is built for pretentious workaholics. :p

Supported by Adobe Air, it’ll load your Facebook feed into something that allows you to read your updates, post on your wall, comment and like other feeds. The beauty lies in the fact that it’s presented in the form of an Excel spreadsheet and is called the “Excellbook”.

Just try your hand at it and tell us what do you think? – http://www.bestupidatwork.com/

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jason

On the trail of the Tiger

23 Jun

The only enthusiasts for making a weekend getaway a reality: Deepak, Sabir, Madhu, me with my wife.

I am usually a stickler when it comes to planning for trips; especially trips to the unknown. In a rare unguarded moment, not sure how but I decided to say yes to a trip to Vasota.

Yeah, Vasota. It’s a place nestled in the Western Ghats, not too far from Mumbai, with ample trekking opportunities through an evergreen Jungle. It lies amidst a declared tiger sanctuary and has been known to have leopards, bison & civets among the larger animals.

Saturday morning saw us zooming on the Pune expressway in a hired Toyota Innova with our ‘able’ driver, Ali ‘Schumacher’. Ali is an interesting character and I feel his role in making our trip memorable cannot be ignored. His ability to skid at low speeds, overtake from the left and take turns at high speeds is a talent that I have rarely seen. His constant endeavour to show who’s boss saw us overtaking many mighty vehicles. In one of these episodes, when Sabir, my colleague asked him to drive ‘aaram se’ (relax), his response was that he felt quite relaxed while driving the way he was. Overall, his ability to make us feel uncomfortable even in a car as sturdy as the Innova was commendable.

Vasota and its surrounding areas have immense unexploited beauty which is a treat to the eyes. Owing to editorial intervention, I am forced to cut short the details and focus on the highlights of the trip. So much freedom of expression!

Well, towards the evening on our first day we experienced a few things, some of which were exciting, some not as much –

-      We spotted an orange coloured ‘fox’ with pointed ears in the vegetation which actually was only a local dog.

-      While we continued to explore the jungle, we thought of picking up some wild mangoes to eat from the grounds which turn out to be sour. Only later we realised were to pick the tender ones and not the firm ones.

-      Our search for food didn’t stop there; we came across a lot of wild mushrooms in all shapes and sizes. Eventually, better sense prevails and we decide against including them for dinner

-      We passed through the thick underbrush on one of our treks, we suddenly hear the purr of a large animal. While there is an initial discussion on whether it was a purr or a roar, we later realize that it was the sound of a passing car. The ‘purr’, however, did manage to weaken our resolve.

On day two,

-      We took the 1.5 hour ferry ride to and fro from the main forest:  Majestic hills with mist covered tops and dense evergreen forests greeted us all along the way. The swelling waters of the Koyna, up to 150 feet deep and the periodic monsoon showers added to the experience.

-      After which we went trekking along the river bank with the forest on one side and the river on the other. The views are scenic…

-      At a point during our adventure, Sabir got stuck in loose sand and in his quench to find firm ground he moved away from the boat. Though in some form we managed to guide him back ;)

-      When we got back at base camp, we were forced to bid adieu to our shoes covered in mud.

-      Sabir being the victim to most things, Madhu spotted something black and slimy on Sabir’s leg…to much disappointment turned out to be just a leech. A smattering of salt later the leech was dead on the ground.

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Well, those were just some highlights of what happened with us over the weekend and the trip back home was interspersed with naps, near collisions and lots of banter.

We spotted no tigers!

- Robin

Customer Service Branding

2 Jun

We believe that complaints are not just about resolution and closing tickets for brands but they are actually an opportunity to create brand ambassadors… here’s what we had to say at Gripel‘s Customer Experience & Service Quality Conference at Mumbai, India

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Deepak

The Boss

Clinton Jeff’s coffee date with Drizzlin

1 Jun

We recently met with Clinton Jeff – a tech blogger, to understand his experience with brands and if bloggers really enjoy good readership. Clinton’s funny, polite, knowledgeable and a fan of Nokia. His story goes somewhat like this…

Us – You’ve interacted with brands in India…Tell us what was the experience like.

“With the growth of social media in India companies are realizing that some bloggers have a significant amount of influence online which can impact brand perception/sales etc.

Nokia Global for example is an exception, it’s managed to interacted with bloggers across countries and do a good job of it; it’s made committed effort in building blogger associations and probably has not been given enough credit for that…What’s special about their association is, it delivers models on time to ensure content is relevant, gives us adequate time given to experience the product [2 months], for us to be able to do justice while writing the review. It’s internally well structured which allows the local teams to operate in sync with the global team.

This is debateable, but I believe, other brands will take 5 years to reach where Nokia is in building that relationship. Their outreach programmes are fun, interactive and demonstrate product capability, while for the rest, it’s primarily a PR driven initiative.”

Us – What’s your opinion on the content quality in India?

“Unfortunately, the prime focus is on SEO and monetization comes at a cost of outstanding content quality.”

Interestingly, Clinton had divided the blogger behaviour in India by region. He says, “The ones in Bangalore are enthusiastic, open to bloggers meets and discussions and generate insightful & fun content; whereas the ones in Delhi have a tendency to focus on SEO, happen to be a little money centric and portray a press mentality. Mumbai seems like an ideal mix of the two, bloggers here are enthusiastic, insightful and open to sharing but also focus on monetization.”

Us – Many social networking platforms are emerging and actively being adopted by a lot of people, how relevant is the blog proposition as a platform?

Let’s face it; it’s not an isolated branded proposition.

Clinton says, “Influence, reach, voice can be and is being extended across platforms but 140 characters won’t do justice to a review. I can only tweet my opinion; content styling depends on the choice of platforms. I write to ‘nth’ level of detail for my blog and my audience consumes that content.”

Drizzlin Notes –

Define your audience, set you targets, give them relevant content and you have nothing to worry about…it’s actually only as simple as that. Good content is the easiest to sell.

After talking to Clinton, we think brands need to loosen up a little. Bloggers’ meets are productive when they’re not just PR stunts but facilitate hard core engagement and leave them with an interesting experience to share. Lastly, Clinton justified that, “blogs are still a popular platform and will continue to enjoy good readership, given the fact you provide good content.”

PS – Quite a few bloggers are keen on sharing the views with us. Watch this space as we continue to find out if blogs are really dead or not?

Is Social Media any good? Let’s see what Woodside Inn thinks…

17 May

We once spoke about how the web makes a great marketing tool for small businesses. Here’s Woodside Inn‘s story of how the internet has impacted its business…

- Drizzlin Production Team

Good Luck, Nikhil…

6 May

Nikhil, one of Drizzlin’s employees…it’s his last day at office today. He is going to study further and get a masters degree.

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Few things we wanted to do for his last day at Drizzlin -

a) Team lunch at PopTates

b) A farewell cake

c) A goodie bag with a bunch of gifts and messages [You know that's just a lie... :p] We actually got him a pendrive loaded with fun videos ;) ahem…

@Nikhil, may you have great experiences to share when we see you next. All the best!

“Some went to marketing schools but probably didn’t clear their exams”

28 Apr

Jason and Sabir, two of our very smart boys, went on to an expensive tour to IAMAI – 7th Marketing Conclave. Let’s find out a bit about why they actually went and see if they did anything remarkable there.

Our very special inquisitive employee, Kavita  was put onto this task. Questions thrown at them were simple and what they said was something on these lines…

Why did you go?

Jason: The objective was simple…learn, network, develop a perspective and communicate ours

Sabir: To understand their perspective of our business, internet and digital marketing…

Who all were there?

Jason: Speakers like Vivek Bhargava – Communicate 2, Rameet Arora – McDonalds India, Abdul Khan – Tata Teleservices, Salil Kapoor- DishTV and Bobby Pawar – Mudra. That’s a non exhaustive list… :p

Sabir: …and us, Drizzlin reps ;)

What was our learning?

Jason: We got a deeper understanding of what the industry perspective is… A few CMOs like Ronita Mitra – ICICI Bank, Sanchita Ganguly – Asian Paints, Aditya Save – Marico Industries had a strong opinion of the power of internet, changing markets, evolving businesses and most importantly perception.

Sabir: Yeah, I agree…

a)    We gauged, there is lack of confidence and a sentiment of fear of investment in this medium of marketing…the constant question is around is ROI.

b)    People’s understanding of this medium is very basic, which restricts them from opening up to it, hence considering it very naïve and new.

The effort gone into organising this event, bringing all CEOs, CMOs together is highly commendable. It made the audience think and discuss the impact of internet.

Jason: To add to it…

a)    We realised its very crucial for marketers to understand, that engagement with the customer is an important aspect for brand building; now there’s an opportunity for the same via mediums like Mobile, Social Media, Interactive Television, etc.

b)    We also believe the internet offers the most valid customer data but the challenge lies in choosing the right agency or tools and understanding the power of that data.

c)    Some brands do understand the importance of empowering their employees to talk on social media. We appreciate that kind of collaborative attitude of businesses towards the medium.

The event was a good starting point for marketers like us to understand the things not to pitch to our prospective clients :p

Demonstrate these opinions –

Giriraj Bagri, Castrol India – “Mobile is a medium and good content is what needs to be created”.

Rameet Arora, MC Donalds India – “Creating properties with good content, Mobile analytics will be the focus, QRD Technology looks interesting for experimentation.”

Hitesh Oberoi, Info Edge India Ltd. – “I prefer to start early rather than sitting as spectators measuring the (digital advertising) medium.”

Those were just some insights on our visit at the conference…stay tuned to know more about what we’re up to.

Developing a Global Brand

27 Apr

We believe the web’s a fair playing ground for all brands to become global ..here’s what we had to say at CII Conference on Marketing at Hyderabad, India

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Deepak
The Boss

THE MAN WOULD RATHER LET HIS SON WATCH PORN THAN USE JAVA!

26 Apr

Need I say anything else?

Just watch the damn thing… ;)

Pavneet
The Tech Geek

Video Video Video Content!!

11 Mar

We’ve been noticing a surge in brands exploring video content across the world and we feel the trend is pretty awesome as we like building video content ;)

So kindly pay attention to a few ideas, We are going to share with you about what kind of video content works online and pretty much everywhere:

1) Product Demos - Distill products or websites down to short video demos so your customers understand what you do within 30 – 60 seconds.

2) Brand Videos - Get the message out there about your brand online or build a complete campaign with video at the centre.

3) Animation - Let us bring your story or business to life through an animated video.

4) Events - Capture the magic and buzz from your event with a video. This includes corporate gatherings, sponsorship events, press launches and internal events. A short video can tell the story of a whole event within just a few minutes.

5) Viral Videos - When brands are trying to target the youth market they’ll often do something crazy and edgy to get their attention which is create viral videos.

Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. Stay tuned!!

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