Drizzlin Media Blog

We’ve been noticing a surge in brands exploring video content across the world and we feel the trend is pretty awesome as we like building video content

So kindly pay attention to a few ideas, We are going to share with you about what kind of video content works online and pretty much everywhere:

1) Product Demos - Distill products or websites down to short video demos so your customers understand what you do within 30 – 60 seconds.

2) Brand Videos - Get the message out there about your brand online or build a complete campaign with video at the centre.

3) Animation - Let us bring your story or business to life through an animated video.

4) Events - Capture the magic and buzz from your event with a video. This includes corporate gatherings, sponsorship events, press launches and internal events. A short video can tell the story of a whole event within just a few minutes.

5) Viral Videos - When brands are trying to target the youth market they’ll often do something crazy and edgy to get their attention which is create viral videos.

Friends, online-video is going to be a fun storm in 2011 as the drama has just begun. Stay tuned!!

I prefer calling Mumbai – the vada pav city though I don’t have any specific reasons as such. It was not my destiny to come and work in one of the happening cities in India, but I always aspired for a new change in life like a new place, out of home experience, culture and people etc. Finally this craving of mine came true! Thanks to Rhonda Byrne for her wonderful book on “SECRET”. This helped me to attract what I want in life.

I am proud to say that I work for one of the successful digital branding agency in India as a Social Media Analyst. Today is my 8th day in Mumbai and I am in love this life which makes me feel that I am gifted for what I am and for what I have. I always wanted an independent life which is filled with great responsibility.

As I decided to fly to Mumbai on 19th may, I wrapped up with packing, shopping, finished few formalities with college and bank, took some time to treat my friends and all the 24hrs vanished in seconds! Phew. I had sleepless nights thinking about the exciting and the most awaited life @mumbai. Sometimes tears just roll out when I think about leaving my sweet innocent loving mom who loves me more than anything in her life. (I am sure about this fact). Finally things were in place and ready to roll, I landed Mumbai around 7pm, Laila cyclone kept Chennai in bliss which I considered as a send off which Chennai city gave me. I will never forget that day in life. I had the best of my moments which I am cherishing every minute. A new journey started here!

Apart from Deepak, the CEO of my company I know Juhi who is my colleague cum neighbor in my hostel. I had been communicating with her over phone from Chennai regarding my hostel procedures. I had requested her to come and pick me up from the airport since I was traveling for the first time to Mumbai and I don’t know anybody here. She was so kind enough to accept my request and she agreed to come to the airport on time though I was a bit late by 2 hrs (Sigh)

Take a look at what I had in store as I reached Mumbai… Thank you ppl:P

Certain incidents in life make me realize that life is full of uncertainty. Surprises are really fun and exciting in life. The entire drizzlin team gave me the surprise of receiving me in the airport with a wonderful placard kinda poster which says “few people know about Drizzlin, now you are 1 of them”. (I know you can read what is written on the poster but still i feel writing it here):P It’s a precious moment which I will ever cherish in life. They made sure that I don’t get the feeling of loneliness, new city, new language and blah!!! I didn’t expect that a bunch of people would come and receive me with a big bang. That’s a great moment in life so far! Thanks to Deepak, Juhi, Robin, Varun and Sharan.

That’s me with full of joy and excited about the whole thing.:P

It’s been a week since I joined and I love the environment at office. Learning new things and having some good time with everyone here. Soon I will share my experience on how I stock south-Indian restaurants in Mumbai along with funny, weird experiences of talking in my broken hindi with shopkeepers:D

I am happy that I am scoring something solid in life to laugh at and feel proud about living this life. I am working on saving some jokes and fun! Hahaha. Catch you soon with some hindi phrases which I learnt in office which I randomly tell to people without knowing the meaning

Radhika

We have good news! An awesomely stylish client we just got and many a more in the pipeline. Drizzlin acquires social media marketing account of Jean-Claude Biguine Paris Salon and Spa. Hell yeah! Imagine us singing this: “We gonna fashion, we gonna style!”

Jean-Claude Biguine has strategic partnership with the Aditya Birla Group and they plan to open 70 salons in the country. They just launched their Kemps Corner salon, which officially gets running on the 1st of June. They have amazing services, we’re going to experience them. Part of the package.

We took a more social approach to the launch since Biguine’s strategy has revolved more around PR. We outreached to twitter users and bloggers, and invited a few relevant and influential ones to the event. They came, they saw, and they tweeted! They liked the fact that we took this approach towards inviting twitter users. Hey, our work’s to make ‘em happy!

Designer Neeta Lulla and daughter Nishka

Designer Hemant with models showcasing his collection. CEO JCB India, Dharmendra Manwani on the mic.

LacoanetHemant Fashion Show

Vikram Raizada at the launch

Aditya Hitkari (center) and Divya Palat (right)

@MissMalini, @GirishMAllya, @Labellagorda, @Estinna, and @ShaaqT came over and enjoyed it! There were cocktails and a fashion show. LacoanetHemant showcased their latest designs and the crowd went Beserk (In a good way )!

There were interviews taken, videos shot, and small ramp walks done by the glitterati present at the event. Overall a great hit, and we look forward to launching the Colaba and Juhu salons in the coming months.

You can Like Biguine @ Facebook and follow on Twitter.

Hey,
I’m Varun, the new intern at Drizzlin. I joined the team exactly a month back and have been able to learn a lot of new things about the internet since then.

Before I joined Drizzling I could have called myself an internet addict, I would open 20+ tabs on Mozilla every time I used the internet. The reason I depend on the internet so much because unlike the TV, the web provides you with unlimited information about anything and everything.

I had always wondered who managed the Facebook and Youtube pages of companies like Ferrari, Barack Obama . It obviously wouldn’t be the drivers or Obama himself, so I did more research and found out that Social Media Marketing agencies across the globe take over such jobs.

Their job is basically to create a platform for the brand/person to interact with the consumer. This is done to understand what makes the consumer tick. What are his/her wants? What changes would he/she will like? Etc

I have come to realize that the possibilities are endless with social media marketing and the internet. Some of the world’s biggest names are making use of Social Media to spread their word, but have you ever wondered how they can get to know whether their SM investment is producing relevant results?

Here a look at how they or you can do that:
Social media marketing campaigns are a completely different from any other marketing campaign. The main problem with social media is that you have no tangible means to measure the return out of the initial investment made by you.

When you invest in social media, there is no money involved unlike advertising where you get money in return.

Social media is free and you are dealing with goods like human interactions and conversations, which are all resources that are not easily assessable.

The three main types of resources that you put to use when marketing with Social Media are:

• People: The workforce you employ. It may be only you or your team

• Technology: The social media you use to attain your goals.

• Time: The amount of the day you dedicate to social media marketing

Here is a five-step procedure you can follow to calculate whether you’re social media investment is producing relevant results:

Analyze: Your first step is to understand your presence, limits and areas of improvements you have when using social media

Plan: Secondly, you need to establish a clear goal, something tangible you want to accomplish that is based on your analysis. Brand awareness, buzz, inbound links, you name it.

Accomplish: Third, you need to take action and employ the resources you possess to achieve the specific goal you have set.

Evaluate: Fourth, after some time spent on your campaign, you need to measure your performance to make sense of what went wrong (eventually) and what is leading you to the right direction.

Repeat: Finally, when you have achieved some good results, start over and focus your efforts on another goal.

- Varun Patra

This month, our most excellent Xbox 360 India Facebook fan page hits the 10,000 member mark!

Many said it wouldn’t be possible in such a short time, given our crazy strategy. But, we insisted, we believed, that a brand page could be built purely on content and incredibly fun community interaction.

And here we are, at 10,000. With no banners, ATL campaign or even SEM. This one’s a truly strong and loyal community, built up by the love for the brand (and our blood and sweat )

In all we’ve gone from 600 total members on Facebook, Twitter and Orkut to -

wait for it…

..

….

OVER 24000!

So, what does our client think of all of this.

Well, CAKE, that’s what. Our awesome friends at Microsofts E&D Division sent us some excellent cake! There was another surprise they sent us, but I can’t talk about that.. top secret and all.

And here’s what Mr. Ashim Das Mathur, Director Marketing – Entertainment and Devices Division, Microsoft Corporation (India) Pvt. Ltd said :

“The social media engagement lies right at the center of our marketing mix and it has been the most important and powerful tool for us to reach out to our core consumers who openly rejects advertising and choose to seek out their own experiences as they see themselves as a savvier, conscious consumer. The medium helped us in engaging real-time with our consumers sharing product attributes, addressing problems and being available to them like one of a fellow gamer.”
Very cool words, from a very cool guy.

It’s enthusiastic and far-seeing people at organizations like Microsoft who make what we do even more fulfilling.

Social Media branding, like traditional advertising, must come from a place of passion, from within. We have that passion, and when our ideas come together with the right brand and team.. well.. magic is made.

Thank you everyone,

For Drizzlin Media,

Sharan Tulsiani

Two situations

I:
We’re in the process of hiring some bright people and we’ve been interviewing SO many candidates who’re not the least bit self motivated and are entirely money driven. Peer pressure doesn’t leave you after school now does it? Anyhow, when we explain to them the process of monitoring and engagement and end the explanation with “You have to represent yourself as a brand and sign off with -XYZ Team-” we get a disappointing “Oh.”. Social media is NOT about being a 30 year old man going around posting everywhere how you loved the facial at XYZ place and signing off with “I lovd it u mst try!”

II:
We’re in the habit of regular pitching. It keeps our grey cells active, and Deepak happy. We’re obviously in contest with loads of our ‘Social Media Strategy/Agency/Company/Consultancy/Dollhouse’ and at times we go high and at times they do. All in good spirit unless my toil goes down with a ppt slide that says “100 seeds a month”. Please stop selling clients the idea of social media as an unethical ‘lying job all over the web’ and causing social media foeticide! (Clever phrase, right?)

Point being: Readers, some of you are ruining it for us. STOP IT!