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I hate you, like I love you…

21 Oct

We know and understand:

a) Your company values reflect on your culture and have a direct impact on your employees.

b) The challenge of finding the right talent in a cost effective manner.

c) Employees spend at least 8 hours a day at a work place; it should probably offer more than just money for their services.

We also know that you know:  A happy work environment keeps employees motivated and pushes them to perform better each day; hence increasing productivity and efficiency.

We assume: You’re doing multiple things for your employees to keep them motivated, happy and satisfied…

Our question is: Are you communicating the same to build on your employer branding proposition? And do you see the impact it can have?

Being an exceptional employer and telling your brand story is what builds your brand’s perception and makes you an ‘employer of choice’ amongst current and potential employees. It reverse the hiring cycle and attracts the right talent to come work with you.

Hit the link below to know our take on Employer branding : Empower your employees.

(more…)

The dreaded fortnight @ a new workplace

8 Jul

Mental Conversation: Before the most dreaded – first meeting!

Ah!  I Wonder – how my co-workers are going to be? How long will it take for them to like me and me like them? I wonder if they think I’m snooty…(its usually because I am shy) ? Will all the girls at work be right out the “mean girls” movie? Will I ever understand their “private” office jokes and how long will it take to be part of the “inner group”? Argh!

TO MY PLEASANT SURPRISE

My first catch up was an invitation to the office to meet the team over a drink in the evening- I thought to myself – hmm…interesting!

Next- a phone call to enquire what kind of drink I would prefer…..wonderfully surprised, but my suspicious mind says, ‘its too good to be true- what’s wrong?’

Then the fearful entry – Hardly! The office had an informal air though I had walked into the middle of  a formal discussion. It just so happened that there were 2 of my future colleagues who had a little time to spare and indulge in a conversation with me. 10 minutes later, I was laughing with them like old friends – it only got better from there! Few drinks with the team and my aching mind and my racing heart was finally at peace!

The following two weeks was a mix of Soaking up and Learning

New ways of working

Company philosophies

Personal traits (I think I’ve kinda figured them out now)

Office politics (which doesn’t exist- damn! hehe)

My first assignment

My core project

Offsite Lunches

After work “follow up” discussion @ WTF

Mid afternoon dance session

Invitation for a weekend getaway and

An after work party

2 weeks later: I feel like an old furniture at drizzlin in a good way – its’ an awesome feeling to be so involved and to be an intrinsic part of a new team.

Thanks guys for the perfect welcome. It’s been lovely meeting you all and I look forward to working with you.

Cheers

- Rajni

“Some went to marketing schools but probably didn’t clear their exams”

28 Apr

Jason and Sabir, two of our very smart boys, went on to an expensive tour to IAMAI – 7th Marketing Conclave. Let’s find out a bit about why they actually went and see if they did anything remarkable there.

Our very special inquisitive employee, Kavita  was put onto this task. Questions thrown at them were simple and what they said was something on these lines…

Why did you go?

Jason: The objective was simple…learn, network, develop a perspective and communicate ours

Sabir: To understand their perspective of our business, internet and digital marketing…

Who all were there?

Jason: Speakers like Vivek Bhargava – Communicate 2, Rameet Arora – McDonalds India, Abdul Khan – Tata Teleservices, Salil Kapoor- DishTV and Bobby Pawar – Mudra. That’s a non exhaustive list… :p

Sabir: …and us, Drizzlin reps ;)

What was our learning?

Jason: We got a deeper understanding of what the industry perspective is… A few CMOs like Ronita Mitra – ICICI Bank, Sanchita Ganguly – Asian Paints, Aditya Save – Marico Industries had a strong opinion of the power of internet, changing markets, evolving businesses and most importantly perception.

Sabir: Yeah, I agree…

a)    We gauged, there is lack of confidence and a sentiment of fear of investment in this medium of marketing…the constant question is around is ROI.

b)    People’s understanding of this medium is very basic, which restricts them from opening up to it, hence considering it very naïve and new.

The effort gone into organising this event, bringing all CEOs, CMOs together is highly commendable. It made the audience think and discuss the impact of internet.

Jason: To add to it…

a)    We realised its very crucial for marketers to understand, that engagement with the customer is an important aspect for brand building; now there’s an opportunity for the same via mediums like Mobile, Social Media, Interactive Television, etc.

b)    We also believe the internet offers the most valid customer data but the challenge lies in choosing the right agency or tools and understanding the power of that data.

c)    Some brands do understand the importance of empowering their employees to talk on social media. We appreciate that kind of collaborative attitude of businesses towards the medium.

The event was a good starting point for marketers like us to understand the things not to pitch to our prospective clients :p

Demonstrate these opinions –

Giriraj Bagri, Castrol India – “Mobile is a medium and good content is what needs to be created”.

Rameet Arora, MC Donalds India – “Creating properties with good content, Mobile analytics will be the focus, QRD Technology looks interesting for experimentation.”

Hitesh Oberoi, Info Edge India Ltd. – “I prefer to start early rather than sitting as spectators measuring the (digital advertising) medium.”

Those were just some insights on our visit at the conference…stay tuned to know more about what we’re up to.

Developing a Global Brand

27 Apr

We believe the web’s a fair playing ground for all brands to become global ..here’s what we had to say at CII Conference on Marketing at Hyderabad, India

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Deepak
The Boss

Design and Video Professionals @ Brand and Butter

3 Mar

If you thing you didn’t miss anything in the last week. Check the images below:

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We had some awesome people who attended our session. We are naming a few below:

1) Gunjan Chowdhary – He was a surprise packet of the session

2) Kriti Kapoor – She was quite enthusiastic about the video content subject

3) Jonathan Pimento – He is a super passionate boy about everything design

4) Rana Dutt – He shared with us some cool viral videos

5) Shernaza Rasul – She helped us understand more about Video content in India

6) Rishad Bharucha – He was the life of our session on design.

One of our attendee, Jonathon was very sweet of writing a cool blog post about his experience at Brand and Butter with the Drizzlin Team :)

Also check out a few conversations making it’s round on twitter during our Brand and Butter session -

We thank everyone who made the session a fun experience – Sabir (The F&B Manager), Deepak (The Sponsor), Robin (The Support), Heli (The Creative Mind),  Megha (The girl behind the cool B&B poster) and Me (The experience maker). Cheers!!

And readers – If people, conversations, music and drinks excites you to be part of the next B&B session, write to us on hello@drizzlin.com :)

- jason

Introducing – Brand and Butter!

28 Feb

Here’s introducing an initiative nearly three months in the making!

Drizzlin is happy to introduce all the brands and professionals   to ‘Brand and Butter’ – A session for sharing, learning and networking.

*Our local actors on the Band Baaja Baarat inspired B&B Poster

We (a bunch of good working people) will be regularly inviting and meeting cool people from the field of advertising, marketing, music, photography, video content and more.

You will surely wouldn’t want to miss B&B (the miniature version of Brand and Butter) which is an idea not explored for the longest time.

More information on our next session and themes will be found in the coming weeks on this blog and our Fan Page.

And if people, conversations, music and drinks excites you to be part of the next B&B session, write to us on hello@drizzlin.com :)

- team

Drizzlin scores high on Customer Satisfaction

24 Feb

We have been big fans of Seth Godin and Steve Jobs for their known talent of having awesome presentations skills.

So when AIESEC – the world’s largest youth-run organisation invited us for a simple workshop (that’s what they believed ;) ) on 5 topics - Online Brand Management| Brand Building| Importance of Social Media| Engagement and PR| Industry Research at H.R College, Mumbai (The most popular college in South Mumbai). Our best people (Heli and Jason) were been appointed to make this workshop awesome :)

Both got into the gear and started working on the presentation and bundled all the requested topics to create a FUN and INNOVATIVE Workshop for students called “YOU are the BRAND and the BRAND is YOU”.

We were on cloud nine when positive responses started flowing in from students and now we are happy to show you some of the feedback below:

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Finally, we want to thank AISEC and H.R College for inviting us to share our passion about social media through the illustrious platform of their institutions.

In case you missed the workshop, and if you’re keen on learning more about this unique subject, we’d be happy to take the next session in your college. Please connect with us at hello@drizzlin.com

- team

Drizzlin’s sunny side up…!!

20 Jan

It’s a fresh good morning feeling round the clock and it’s been an awesome time for us, setting up our new workstation in GOoooAaa. *hick.

New Address: 3A Robin, Benaulim Goa!

The land of leisure, good food, sexy weather (..not to talk about women :P ), good people and super cheap booze has definitely added more fun to our everyday work. We are very sure that we’re gonna do our work even better from now on.. by overclocking our brains to think large and produce more innovative and kickass solutions.

Our prime motive now is to create a superlative, top class and awesomost team that can focus and nurture their minds to deliver great value in each of our projects…

I’ll keep updating you more on our recent developments here… Here’s a sneak peak of our brand new “Goa Work Pad”! (believe it or not ;) )

Drizzlin Goa Office

Drizzlin Goa Office

Drizzlin Goa Office

Btw, if you’re exited to join us in Goa for all the fun you deserve in life, drop us a line at hello[at]drizzlin[dot]com and we’ll get back to you once we’re sober.. *Hick

– Sabir

 

Where does Drizzlin Media fit in the Web 2.0 world?

14 Jan

Hey! Seeing how this is my first post on the Drizzlin blog, let me introduce myself.  My name is Nick and I am proud to represent Drizzlin from the USA. I wanted to share something with you all I came across a while back.  Last November the Web 2.0 Summit was using this very fun and inspiring map as the backdrop of their conference.  It attempts to metaphorically represent what the Web 2.0 world would look like if it was plotted out visually.  I want to share with you all how I imagine Drizzlin Media in the Web 2.0 world as a ship that can bring your company across the Social Discovery Channel and into the land of social media.

Drizzlin Media sails the Social Discovery Channel in the world of Web 2.0.  We are both sculptors of identity, couriers of information, and broadcasters for your voice. We bring your voice across the sea to the Land of Identity, the Union of Social Networks, the Location Basin, and the Streams of Activity.  We navigate your online platforms swiftly with professionalism, creativity, ingenuity, and urgency.  We want to bridge the gap between your company and the social world.  No matter where your company’s values lie, no matter how far out your corporate culture is, we can be your guide through the Channel of Social Discovery.

image courtesy: map.web2summit.com

Nick Anderson

 

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