Tag Archives: drizzlin

Why we seem to only be measuring our lack of understanding of this medium ???

8 Oct

 



I stumbled upon this interesting video recently this indeed is extremely relatable on several accounts! It completely captures the scenario most brands would find themselves in- trying to define why they are here, what they should be doing and how should they be measuring it?

The need to be online,it seems, is driven more due to a practice being commonly being adopted rather than a pre-defined business objective. It is more about giving your brand a face on Facebook rather than clearly defining and building a social identity.

This becomes important to understand as because of this, it seems we end up measuring for the sake of measuring.

The ability of this medium to generate the minutest of details as far as the metrics are concerned is thrilling for brand managers who for the longest time have tried to accurately arrive at ways of determining the ROI on traditional media.

At the same-time, the nascency of this medium within the domain of branding in general, leaves many clueless.
We’re able to define the ‘how’s and the ‘what’s’ with the ‘why’ missing or vaguely addressed within our social strategies. To add to the mayhem, we have come up with a set of standard metrics for ROI,  which seem to be the be-all and end-all of a brand’s existence within the social domain.

In a nutshell, Facebook/Twitter Presence= likes, fans, followers and followers.

Yes metrics are good, they help build, structure and evaluate. But they can be awfully misleading and myopic.

Let’s take an for the sake of clarity.

A very base metric, ideally found at the lowest rung of any branding proposition is-reach. In simple words, to say how many people have you been able to approach?

A million fans seems to be an ideal benchmark for many brands (infact it often marks the season for festivity on platforms like Facebook and Twitter)

Let’s take a step back and ask, what do a million people on a page really mean?
A million new customers? 30,000 more customers or a mere 100 actively engaging fans? In each of these varying scenarios, what is the cost of acquiring every new fan? For every campaign/contest run, what have you achieved in the end? And at what cost?

Cheers!



THE MAN WOULD RATHER LET HIS SON WATCH PORN THAN USE JAVA!

26 Apr

Need I say anything else?

Just watch the damn thing… ;)

Pavneet
The Tech Geek

Design and Video Professionals @ Brand and Butter

3 Mar

If you thing you didn’t miss anything in the last week. Check the images below:

This slideshow requires JavaScript.

We had some awesome people who attended our session. We are naming a few below:

1) Gunjan Chowdhary – He was a surprise packet of the session

2) Kriti Kapoor – She was quite enthusiastic about the video content subject

3) Jonathan Pimento – He is a super passionate boy about everything design

4) Rana Dutt – He shared with us some cool viral videos

5) Shernaza Rasul – She helped us understand more about Video content in India

6) Rishad Bharucha – He was the life of our session on design.

One of our attendee, Jonathon was very sweet of writing a cool blog post about his experience at Brand and Butter with the Drizzlin Team :)

Also check out a few conversations making it’s round on twitter during our Brand and Butter session -

We thank everyone who made the session a fun experience – Sabir (The F&B Manager), Deepak (The Sponsor), Robin (The Support), Heli (The Creative Mind),  Megha (The girl behind the cool B&B poster) and Me (The experience maker). Cheers!!

And readers – If people, conversations, music and drinks excites you to be part of the next B&B session, write to us on hello@drizzlin.com :)

- jason

Drizzlin’s sunny side up…!!

20 Jan

It’s a fresh good morning feeling round the clock and it’s been an awesome time for us, setting up our new workstation in GOoooAaa. *hick.

New Address: 3A Robin, Benaulim Goa!

The land of leisure, good food, sexy weather (..not to talk about women :P ), good people and super cheap booze has definitely added more fun to our everyday work. We are very sure that we’re gonna do our work even better from now on.. by overclocking our brains to think large and produce more innovative and kickass solutions.

Our prime motive now is to create a superlative, top class and awesomost team that can focus and nurture their minds to deliver great value in each of our projects…

I’ll keep updating you more on our recent developments here… Here’s a sneak peak of our brand new “Goa Work Pad”! (believe it or not ;) )

Drizzlin Goa Office

Drizzlin Goa Office

Drizzlin Goa Office

Btw, if you’re exited to join us in Goa for all the fun you deserve in life, drop us a line at hello[at]drizzlin[dot]com and we’ll get back to you once we’re sober.. *Hick

– Sabir

 

Where does Drizzlin Media fit in the Web 2.0 world?

14 Jan

Hey! Seeing how this is my first post on the Drizzlin blog, let me introduce myself.  My name is Nick and I am proud to represent Drizzlin from the USA. I wanted to share something with you all I came across a while back.  Last November the Web 2.0 Summit was using this very fun and inspiring map as the backdrop of their conference.  It attempts to metaphorically represent what the Web 2.0 world would look like if it was plotted out visually.  I want to share with you all how I imagine Drizzlin Media in the Web 2.0 world as a ship that can bring your company across the Social Discovery Channel and into the land of social media.

Drizzlin Media sails the Social Discovery Channel in the world of Web 2.0.  We are both sculptors of identity, couriers of information, and broadcasters for your voice. We bring your voice across the sea to the Land of Identity, the Union of Social Networks, the Location Basin, and the Streams of Activity.  We navigate your online platforms swiftly with professionalism, creativity, ingenuity, and urgency.  We want to bridge the gap between your company and the social world.  No matter where your company’s values lie, no matter how far out your corporate culture is, we can be your guide through the Channel of Social Discovery.

image courtesy: map.web2summit.com

Nick Anderson

 

Goa Ad Fest

16 Apr

Latest news, Bossman at Goa Ad Fest. The Who’s Who of the agency business were there. The fest had a few media men, and a few brand marketers. Deepak had a lot to bring back from the fest! “Interestingly 90% (and I am not exaggerating :) ) of the conversation was around how marketing could make sense of New Media and essentially digital”, says Deepak.

The theme this year was ‘Survival of the Freshest’. “GoaFest is about how even one great piece of idea can be celebrated”, said National Creative Director, Leo Burnett.

Being the seminar-lover that he is, tells us about a few speakers with intriguing facts. Arun Tadanki, CEO Yahoo gave the comparison between online and offline news readership in the country. Newspaper readership is one third of online news readership in the country. The fact to grab is that while spends on the newspaper industry are 6500 crores, only a tenth of it, 600 crores is spent on news online!

Arun Tadanki also brought forward an important concern in the agencies these days and presented a very good counter argument to that. Every medium be it television, print or outdoor advertising, has a minimal threshold of spends that a brand needs to give in to in order to achieve the desired results. For example, if a big FMCG product launch needs to be promoted, one cannot expect them to spend just 1 lac on OOH Media. Then WHY do marketers ask us for cheaper solutions when it comes to digital? We need to stop compromising and start asking this question to the marketers who think social media is free.

Tom Doctroff (CEO, JWT China) was the keynote speaker of the Conclave. He put across an interesting note. When they came to China, 90% of their clients were multi-national companies. Today, the split is such that 45% of their clients are local Chinese brands!

There was one sad part about the fest though. Not many agencies entered this year. Sridhar said the agency had sent 30% less entries than in 2009. But, “the reason given by some agencies for not participating is disappointing,” he said.
Colvyn Harris, chairman of GoaFest 2010, concurred. “How can you go one whole year without any quality work?” Sridhar, who also heads the print jury, said, “Though there have not been many quality entries, there are some 5-6 great pieces.”

Deepak also had a good chat with Richard Pinder(COO, Publicis) and Tim Mellors(Chief Creative Officer, Grey Worldwide). He loves meeting people. Deepak’s a very friendly guy! Yes.

Now to the fun part, the inauguration was something fancy. Calvin Harris(CEO, JWT) and Sam Balsara(Co-Chairman, Conclave) came on water scooters to inaugurate. It was lavish and everyone went woohoo!

Most of the people around just had a great time dipping into the waters, enjoying water sports, paragliding, rain-dance, and other JAM sessions.

Deepak got us some photographs from the fest. Apparently he had a lot of fun. Check out:






Follow

Get every new post delivered to your Inbox.