Tag Archives: Kingston technology

How Brands Celebrated Valentine’s Day?

21 Feb

I’m a true romantic at heart but being single this year gave me a lot of time to kill! And that’s when I decided to track down how brands celebrated Valentine’s Day with their loved ones.

From a Hallmark Cards that redefined valentine’s day as a “Hallmark Holiday”, to a Kingston Technology who showered a lot of love on their consumers and made many new friends by bribing them with gifts ;)

To know more brands who did the same, just scroll down :)

#1 AT&T invited fans to submit Valentine’s messages on its Facebook page.

#2 Using the advertising power of both the Super Bowl and Valentine’s Day, retailer Target is using a Facebook application called the Super Love Sender to disperse $1 million to a number of charities.

#3 National Public Radio created a microsite for fans to send Valentine’s Day wishes to others.

#4 Online photo-sharing service Scrapblog gives Facebook users the ability to put a personal touch are their Valentine’s
Day messages by creating photo collages through an application called Share The Love.

#5 Brothers Pizza rolled out the heart-stopping cheesy goodness of a heart-shaped pizza.

#6 In one of the most unique campaigns of the lovers’ holiday, Skittles is calling on all Facebook users to create a
Valentine’s Day message that will be sent to a predetermined parking enforcement officer.

#7 White Castle created a paradoxical campaign has been a hit for years now and this year the brand added a Valentine’s Day photo feed too.

#8 Kingston Technology showered a lot of love on their consumers and new found friends in form of products via a hush-hush campaign called – “Get Loved” on social media.

With so much love in the air, I wonder what you as consumers have to say about these brands…

What do you think…is it that they really love you or it is just pure gimmick?

- jason

Kingston Technology’s ‘Arty’ Campaign in India

5 Jan

Few months back while we were celebrating Christmas and breaking beer bottles, our most entertaining Kingston Insider India fan page crossed a 4,000 fan mark (Currently there is a drop in fans due to a Facebook bug)

With a kickass start and a well stitched plan we were confident of making an awesome page. So, bravely diving into the unchartered world of Social Media we created a strong and loyal community, built up with love for the brand (and our sweat if not blood ;) )

Kingston Technology mutually agreed with us to take an unconventional approach to position their brand among the youth. And this was only possible after a lot of late night parties and a little bit of thinking.

We introduced the campaign – “It’s all about ART and TECHNOLOGY” by connecting with photographers (my favourite lot) via a unique yet simple photography contest which was a runaway success through a participation of 100 awe inspiring photo entries.

And in the process, I met and spoke to 100 photographers (superlative figure ;) ) who were masters of Street, Fashion, Concert, Product, Landscapes, Candid and even Wildlife photography (my personal favourite).

Wow, I believe now I can think of a new profession switchover after learning from a bunch of good photographers – Naina Redhu, Soham Sabnis, Puneet Vijay, Shikar Sharma and Girish Sir

But while I enjoy photography, Technology is calling me as it’s my next project in the “ART and TECHNOLOGY” campaign.

Find me on @jsonm :)

Write back to me and let me know if you like the concept of our campaign and want to be a part of it.

P.S: I’m also looking out to connect with Technology Bloggers in the country. Any help will be appreciated. Cheers :)

- jason

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