Tag Archives: social media

Why we seem to only be measuring our lack of understanding of this medium ???

8 Oct

 



I stumbled upon this interesting video recently this indeed is extremely relatable on several accounts! It completely captures the scenario most brands would find themselves in- trying to define why they are here, what they should be doing and how should they be measuring it?

The need to be online,it seems, is driven more due to a practice being commonly being adopted rather than a pre-defined business objective. It is more about giving your brand a face on Facebook rather than clearly defining and building a social identity.

This becomes important to understand as because of this, it seems we end up measuring for the sake of measuring.

The ability of this medium to generate the minutest of details as far as the metrics are concerned is thrilling for brand managers who for the longest time have tried to accurately arrive at ways of determining the ROI on traditional media.

At the same-time, the nascency of this medium within the domain of branding in general, leaves many clueless.
We’re able to define the ‘how’s and the ‘what’s’ with the ‘why’ missing or vaguely addressed within our social strategies. To add to the mayhem, we have come up with a set of standard metrics for ROI,  which seem to be the be-all and end-all of a brand’s existence within the social domain.

In a nutshell, Facebook/Twitter Presence= likes, fans, followers and followers.

Yes metrics are good, they help build, structure and evaluate. But they can be awfully misleading and myopic.

Let’s take an for the sake of clarity.

A very base metric, ideally found at the lowest rung of any branding proposition is-reach. In simple words, to say how many people have you been able to approach?

A million fans seems to be an ideal benchmark for many brands (infact it often marks the season for festivity on platforms like Facebook and Twitter)

Let’s take a step back and ask, what do a million people on a page really mean?
A million new customers? 30,000 more customers or a mere 100 actively engaging fans? In each of these varying scenarios, what is the cost of acquiring every new fan? For every campaign/contest run, what have you achieved in the end? And at what cost?

Cheers!



Facebook! What’s up with you?!

6 Jul

It’s quite strange for me to repetitively come across instances of facebook pulling down Brand pages in India.

I recently read an interesting post by WILLIS WEE on Penn Olson Blog where he took the effort to pen down the reasons why.

Okay… if you aren’t still aware what had happened- here are few known cases from the past:

Pizza Hut, Cadbury Bournville, FCUK, Kingfisher and Fastrack’s official Indian fan pages had been pulled down by facebook!

The reasons being- mysterious, nobody knows clearly what happened and I assume they’ve had run some contests/sweepstakes on their wall (which is supposedly violative or spamy)

Most interestingly enough, when Cadbury Bournville page was disabled it turned to into Google buzz (how strange?!) 

                                                   image courtesy: www.penn-olson.com

I’m in complete agreement on the violation of “facebook promotion guidelines” by brands/businesses (both large and small) which is increasingly happening today.

But, my questions being:

- Shouldn’t facebook at least have warned page admins before powering-on their disable button?

-Shouldn’t facebook be answerable to the fans on those pages? (Google buzz citing is not funny!)

- Shouldn’t that important, must-read “facebook promotional guidelines” be made more visible/prominent to page creators/admins?

-Shouldn’t it also flush-out most lame apps (like- today’s horoscope, friend of the day etc. that we/our friends use) that spam our news feeds every day if contests by (renowned) brands are considered  spam?

Perhaps the number of fan pages are growing because more and more big/small companies have started seeing it as a free medium to connect with their audiences.

But, I feel its now the time for facebook to clearly draw a line for their premium and free offerings. Be more responsive, helpful and not just flaunt an attitude of being “the number one social network” in the world. Peace.

(Disclaimer: This is my personal opinion. The views expressed above are mine and alone and does not not relate and/or reflect to any thoughts by Drizzlin Media.)

-Sabir

Facebook’s got a NEW look!

24 Jun

If your workplace has banned you from using Facebook in office, you might just like what Diesel Jeans has to offer.

Be Stupid at Work – their latest digital campaign is an application is built for pretentious workaholics. :p

Supported by Adobe Air, it’ll load your Facebook feed into something that allows you to read your updates, post on your wall, comment and like other feeds. The beauty lies in the fact that it’s presented in the form of an Excel spreadsheet and is called the “Excellbook”.

Just try your hand at it and tell us what do you think? – http://www.bestupidatwork.com/

-

jason

Customer Service Branding

2 Jun

We believe that complaints are not just about resolution and closing tickets for brands but they are actually an opportunity to create brand ambassadors… here’s what we had to say at Gripel‘s Customer Experience & Service Quality Conference at Mumbai, India

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Deepak

The Boss

Clinton Jeff’s coffee date with Drizzlin

1 Jun

We recently met with Clinton Jeff – a tech blogger, to understand his experience with brands and if bloggers really enjoy good readership. Clinton’s funny, polite, knowledgeable and a fan of Nokia. His story goes somewhat like this…

Us – You’ve interacted with brands in India…Tell us what was the experience like.

“With the growth of social media in India companies are realizing that some bloggers have a significant amount of influence online which can impact brand perception/sales etc.

Nokia Global for example is an exception, it’s managed to interacted with bloggers across countries and do a good job of it; it’s made committed effort in building blogger associations and probably has not been given enough credit for that…What’s special about their association is, it delivers models on time to ensure content is relevant, gives us adequate time given to experience the product [2 months], for us to be able to do justice while writing the review. It’s internally well structured which allows the local teams to operate in sync with the global team.

This is debateable, but I believe, other brands will take 5 years to reach where Nokia is in building that relationship. Their outreach programmes are fun, interactive and demonstrate product capability, while for the rest, it’s primarily a PR driven initiative.”

Us – What’s your opinion on the content quality in India?

“Unfortunately, the prime focus is on SEO and monetization comes at a cost of outstanding content quality.”

Interestingly, Clinton had divided the blogger behaviour in India by region. He says, “The ones in Bangalore are enthusiastic, open to bloggers meets and discussions and generate insightful & fun content; whereas the ones in Delhi have a tendency to focus on SEO, happen to be a little money centric and portray a press mentality. Mumbai seems like an ideal mix of the two, bloggers here are enthusiastic, insightful and open to sharing but also focus on monetization.”

Us – Many social networking platforms are emerging and actively being adopted by a lot of people, how relevant is the blog proposition as a platform?

Let’s face it; it’s not an isolated branded proposition.

Clinton says, “Influence, reach, voice can be and is being extended across platforms but 140 characters won’t do justice to a review. I can only tweet my opinion; content styling depends on the choice of platforms. I write to ‘nth’ level of detail for my blog and my audience consumes that content.”

Drizzlin Notes –

Define your audience, set you targets, give them relevant content and you have nothing to worry about…it’s actually only as simple as that. Good content is the easiest to sell.

After talking to Clinton, we think brands need to loosen up a little. Bloggers’ meets are productive when they’re not just PR stunts but facilitate hard core engagement and leave them with an interesting experience to share. Lastly, Clinton justified that, “blogs are still a popular platform and will continue to enjoy good readership, given the fact you provide good content.”

PS – Quite a few bloggers are keen on sharing the views with us. Watch this space as we continue to find out if blogs are really dead or not?

THE MAN WOULD RATHER LET HIS SON WATCH PORN THAN USE JAVA!

26 Apr

Need I say anything else?

Just watch the damn thing… ;)

Pavneet
The Tech Geek

Where does Drizzlin Media fit in the Web 2.0 world?

14 Jan

Hey! Seeing how this is my first post on the Drizzlin blog, let me introduce myself.  My name is Nick and I am proud to represent Drizzlin from the USA. I wanted to share something with you all I came across a while back.  Last November the Web 2.0 Summit was using this very fun and inspiring map as the backdrop of their conference.  It attempts to metaphorically represent what the Web 2.0 world would look like if it was plotted out visually.  I want to share with you all how I imagine Drizzlin Media in the Web 2.0 world as a ship that can bring your company across the Social Discovery Channel and into the land of social media.

Drizzlin Media sails the Social Discovery Channel in the world of Web 2.0.  We are both sculptors of identity, couriers of information, and broadcasters for your voice. We bring your voice across the sea to the Land of Identity, the Union of Social Networks, the Location Basin, and the Streams of Activity.  We navigate your online platforms swiftly with professionalism, creativity, ingenuity, and urgency.  We want to bridge the gap between your company and the social world.  No matter where your company’s values lie, no matter how far out your corporate culture is, we can be your guide through the Channel of Social Discovery.

image courtesy: map.web2summit.com

Nick Anderson

 

Kingston Technology’s ‘Arty’ Campaign in India

5 Jan

Few months back while we were celebrating Christmas and breaking beer bottles, our most entertaining Kingston Insider India fan page crossed a 4,000 fan mark (Currently there is a drop in fans due to a Facebook bug)

With a kickass start and a well stitched plan we were confident of making an awesome page. So, bravely diving into the unchartered world of Social Media we created a strong and loyal community, built up with love for the brand (and our sweat if not blood ;) )

Kingston Technology mutually agreed with us to take an unconventional approach to position their brand among the youth. And this was only possible after a lot of late night parties and a little bit of thinking.

We introduced the campaign – “It’s all about ART and TECHNOLOGY” by connecting with photographers (my favourite lot) via a unique yet simple photography contest which was a runaway success through a participation of 100 awe inspiring photo entries.

And in the process, I met and spoke to 100 photographers (superlative figure ;) ) who were masters of Street, Fashion, Concert, Product, Landscapes, Candid and even Wildlife photography (my personal favourite).

Wow, I believe now I can think of a new profession switchover after learning from a bunch of good photographers – Naina Redhu, Soham Sabnis, Puneet Vijay, Shikar Sharma and Girish Sir

But while I enjoy photography, Technology is calling me as it’s my next project in the “ART and TECHNOLOGY” campaign.

Find me on @jsonm :)

Write back to me and let me know if you like the concept of our campaign and want to be a part of it.

P.S: I’m also looking out to connect with Technology Bloggers in the country. Any help will be appreciated. Cheers :)

- jason

¡¡Drizzlin Fans en el Universo Español!!

16 Sep

!Holaaaaaaaaaaaaaaaaaaaa!

Hoy es el lanzamiento de nuestra página de español incréible y estamos muy muy emocionados!!!!!!

Saben por qué?

Dos razones :

a) Es incréible (Pues claro! nosotros la creamos,verdad?)

b) por ustedes, nuestros fans ;)

Pero seriamente, planeamos traer lo mejor de la diversión del universo español para ustedes.. nuestros queridos fans y si, asi va ser :) y su opinión cuenta mucho por qué son tan especiales para nosotros! Va a ser muchos concursos, juegos, música, compartir ideas y todo lo que puedes incluir en ‘diversión’..Ahi nos dices cuál es tu idea de diversión :) Diviértete a tu modo ;) www.cualestuideadediversion.com

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twitter link: http://bit.ly/dcivpA

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