Tag Archives: social media

Campaign India – BBC.com Awards

5 Aug
The Crew

Robin, Deepak, Quentin, Sharan and Rishabh

Drizzlin Media at the Campaign India – BBC.com awards. That’s our award for Xbox 360′s “Xbox 360 and the Kung Fu Pandit” Campaign.

The awards were great.  We were truly impressed. But what struck some of the us the most was the lack of any new technology. There was a lot of good design work, impressive sites, but really, nothing path breaking even just for the Indian market.

Our Xbox campaign was the only Pure-Social media effort, entirely focused on the community, content and the value created. Most other were a mix, driven mostly by fancy flash and web-banners.

But, we’re not complaining. It was a good time, the event was crisp and some work was truly inspiring.

-Anonymous Blogger-Out

Times they are a-changin’

31 Jul

*Hummm* – *mmmmmm* – *humm*

Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

That’s right. You know they are.

It’s inescapable. In every generation, in every field.

The revolutionary becomes the system.

The innovators of yore become the Stilfers they fought

The rebellion of thought is always the birth of the new conservative ideology.

Advertising, the wild child industry of India, the times, you know it, they are a-changin’.

Buzzwords and hype come and go. India has been waiting for the digital advertising revolution, but what it got was mostly fancy banner ads. A smattering of good website, a little tech innovation and most recently, the social media bandwagon.

But the Revolution is in the air, it is. The hounds are closing in on its scent. The digital geniuses have tasted blood, even if it was just a nick.

Take a close look at the Indian Interactive Advertising space and you see an unusual breed of people – people who ignore words like CPC,  people who take technology as seriously as communication and mix design with social media. People not constrained by the old titles and roles.

Yes. It may take a little while longer. But we’ll wait.

We’ll wait for them to catch up.

Campaign India - BBC.com Digital Media Awards (Bronze)

Best Loyalty Campaign - Xbox 360 and the Kung Fu Pandit (Bronze)

For Drizzlin Media,

Sharan Tulsiani

Goa Ad Fest

16 Apr

Latest news, Bossman at Goa Ad Fest. The Who’s Who of the agency business were there. The fest had a few media men, and a few brand marketers. Deepak had a lot to bring back from the fest! “Interestingly 90% (and I am not exaggerating :) ) of the conversation was around how marketing could make sense of New Media and essentially digital”, says Deepak.

The theme this year was ‘Survival of the Freshest’. “GoaFest is about how even one great piece of idea can be celebrated”, said National Creative Director, Leo Burnett.

Being the seminar-lover that he is, tells us about a few speakers with intriguing facts. Arun Tadanki, CEO Yahoo gave the comparison between online and offline news readership in the country. Newspaper readership is one third of online news readership in the country. The fact to grab is that while spends on the newspaper industry are 6500 crores, only a tenth of it, 600 crores is spent on news online!

Arun Tadanki also brought forward an important concern in the agencies these days and presented a very good counter argument to that. Every medium be it television, print or outdoor advertising, has a minimal threshold of spends that a brand needs to give in to in order to achieve the desired results. For example, if a big FMCG product launch needs to be promoted, one cannot expect them to spend just 1 lac on OOH Media. Then WHY do marketers ask us for cheaper solutions when it comes to digital? We need to stop compromising and start asking this question to the marketers who think social media is free.

Tom Doctroff (CEO, JWT China) was the keynote speaker of the Conclave. He put across an interesting note. When they came to China, 90% of their clients were multi-national companies. Today, the split is such that 45% of their clients are local Chinese brands!

There was one sad part about the fest though. Not many agencies entered this year. Sridhar said the agency had sent 30% less entries than in 2009. But, “the reason given by some agencies for not participating is disappointing,” he said.
Colvyn Harris, chairman of GoaFest 2010, concurred. “How can you go one whole year without any quality work?” Sridhar, who also heads the print jury, said, “Though there have not been many quality entries, there are some 5-6 great pieces.”

Deepak also had a good chat with Richard Pinder(COO, Publicis) and Tim Mellors(Chief Creative Officer, Grey Worldwide). He loves meeting people. Deepak’s a very friendly guy! Yes.

Now to the fun part, the inauguration was something fancy. Calvin Harris(CEO, JWT) and Sam Balsara(Co-Chairman, Conclave) came on water scooters to inaugurate. It was lavish and everyone went woohoo!

Most of the people around just had a great time dipping into the waters, enjoying water sports, paragliding, rain-dance, and other JAM sessions.

Deepak got us some photographs from the fest. Apparently he had a lot of fun. Check out:






Politics & Social Media

15 Apr

It was good to see Obama on twitter, But it’s great to see that Indian Politicians are making use of Web 2.0.

Shashi Tharoor, Narendra Modi and Rahul Gandhi are the few who realized the real value of Social Media. Its is great way for our politicians to reach out to the citizens and give opinions on matters that are important. Even though the number on followers of our politicians are not as high as Obama & McCain, its just great to see Twitter being used by our Nation heads.

Twitter & Facebook are great platforms for spreading a message or giving an update as it reaches out to a network of so many people. Our politicians have realized that there is more than a mike on a stage now a days to spread a message.

Some people say Politics and Social Media aren’t a good mix. All politicians want is to spread their message, doesn’t Social Media enhance that?

- Varun Patra

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